By: Eliah Davila| @eliahpaige
After watching a TedTalk with guest speaker Kevin Allocca a YouTube employee. This specific employee analyzes how videos go viral. Allocca points out that entertainment is now changed because of the way people can share anything at any time. An interesting statement he brings to light is “we don’t just enjoy now we participate” which this idea has changed our entertainment industry entirely. We can create and enjoying anything with only a few clicks. Users are in control with what they share but they do not have the control of how viewers react to the content. Many videos become viral without that intention. Myself as a user if I find a video that intrigues me I automatically get the urge to share or comment on the video. Instantly, any video I share is broadcasted to my personal audience and that can also start a chain reaction from that point forward. With the internet, we can create and share content at a faster pace. Considering that companies like Buzz Feed where journalist’s jobs are to create a viral video. Companies like this take advantage of what is trending in our day to day lives to make a relatable video to its audience. After listening to other interviews with workers of Buzz Feed it has come to my realization that the content that Buzz Feed makes can become saturated. Although, even if the content they post can become excessive one of the fifteen videos can become a massive hit. These types of trends is what makes viral videos unique. Viral videos are unexpected and engaging. So after looking into both the TedTalk and the concept of YouTube it is obvious that us as users have the most control of what becomes a trending topic If we agree or not. Some may say that the internet is controlling us, but we are controlling the internet.