Singing Along to Social Media’s Tune

By: Gabriela C. Perez

 

Although we sometimes don’t like to admit it, social media is slowly, but surely, taking over. But, instead of fighting it at every turn, go along for the ride. Many of today’s artists have followed that advice and use social media to their advantage.

kp
One of Katy Perry’s latest promo shots for her single “Chained to the Rhythm”. Source: Musically

Katy Perry recently launched a social media campaign to promote her latest single “Chained to the Rhythm”. The campaign involved a website created by Perry’s team that featured a world map with different locations, including Los Angeles, Brazil, Canada and London, mapped out with disco balls. The task for fans was to find the location where a disco ball would be waiting for them along with a preview of the song. This garnered a lot of social media attention as fans were cataloging their experience and posting it on places like Twitter, Instagram, and Facebook.

To add on to the experience, the team also developed Snapchat filters for fans to use while listening to the song. Not only was this a great form of marketing, but a great use of social media platforms.

However, as creative as the campaign was, Perry wasn’t the first to pull something like this off. According to Harkable, artists like Avicii, Disclosure and One Direction have taken advantage of social media campaigns as well. And good for them.

One of the most important aspects of an artist’s success is the fanbase they have to back and support them. Without the fans, tours would never sell out, albums would never be put on repeat, and lyrics would never be turned into the latest Forever 21 product rip-off.

Interacting with fans, whether it be liking one of their tweets or commenting on an instagram post, is one of the best ways to not only keep, but expand the fanbase you have created. Nothing makes a fan more excited to share anything about the band to others than feeling as if they are in some way contributing to their success.

Social media is more important than you think, and if used properly, could potentially get you to the top of the Billboard Charts.

 

Bibliography:

Dredge, S. (n.d.). February 10, 2017. Retrieved February 17, 2017, from http://musically.com/2017/02/10/katy-perry-chained-to-the-rhythm-gets-a-big-spotify-push/

Katy Perry – Chained To The Rhythm (Lyric Video) ft. Skip Marley. (2017, February 09). Retrieved February 17, 2017, from https://www.youtube.com/watch?v=8gsGhdZDC-0

Music: Top 100 Songs | Billboard Hot 100 Chart. (n.d.). Retrieved February 17, 2017, from http://www.billboard.com/charts/hot-100?t=10&utm_expid=67942495-36.3dg6UiPdTT-i0BjLnV421g.1&utm_referrer=http%3A%2F%2Fwww.billboard.com%2Fcharts%2Fbillboard-200

Milne, J. (2016, April 29). The Best Social Media Campaigns in Music. Retrieved February 17, 2017, from http://harkable.com/blog/the-best-social-media-campaigns-in-music/

 

 

 

 

Published by

UNT Eagle Strategies

Class members of the social media class in the Mayborn School of Journalism