Insta-Fashionista

By: Chelsi Wade

@chelsidanita

Social media is buzzing over the haute couture looks at this year’s New York Fashion Week. Social media has revolutionized big fashion events such as NYFW (HOW SOCIAL MEDIA TOOK OVER NYFW). Many designers use social media to get inspired, and to communicate and engage with customers. Over this past week, I noticed that the most prominent social media platform used during NYFW is Instagram. Designers update pretty much constantly everyday to show their latest collections. Here are a few of my favorites that I have seen this past week:

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Source: balmain
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Source: alexanderwangny
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Source: marcjacobs

Instagram is a good way to see some of the top looks presented during this year’s NYFW, especially if you can’t be there in person.  At last year’s NYFW, designer Rebecca Minkoff started a hashtag (#SeeBuyWear) so that customers could buy products directly from the runway instead of waiting until the fall season to make a purchase (Instaglam! An Instagram Analysis of New York Fashion Week). Additionally, Burberry plans on following in Rebecca Minkoff’s footsteps with the #SeeBuyWear. #SeeBuyWear is a good way to keep customers engaged with your brand and get them to make purchases while viewing the photos from the fashion show. On the other hand I believe that during this year’s NYFW we will see more use of concepts like #SeeBuyWear.

Some designers used NYFW to get a little political. NYFW designer Namilia presented a whole line called “ Trumpocalypse” in (obvious) opposition of President Trump. Here’s a couple pieces from her collection:

 

I love viewing NYFW collections on Instagram and in my opinion, I think it’s the perfect medium for designers to debut their lines. NYFW is still going on so it will be interesting to see what is presented next on the runway.

Sources:

https://www.curalate.com/blog/an-instagram-analysis-of-new-york-fashion-week/

https://nowfashion.com/how-social-media-took-over-nyfw-21590

 

 

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UNT Eagle Strategies

Class members of the social media class in the Mayborn School of Journalism