Be the Bigger Brand

By Joshua Olivares

We’ve all heard the saying of being the bigger person when it comes to certain situations. This just means to take the high road and don’t get caught up on the little things. Well the people of Hanz De Fuko have never heard of this. Most people (who watch Men’s hair channels lol) know of Hanz De Fuko. They’re a brand that has made a name for themselves when it comes to hair products especially with celebrities such as David Beckham and Bruno Mars using their products. They’re most known product is Claymation, which is actually a really good product that I’ve used in the past. Another way, which is arguably the most important way they’ve become a staple in Men’s hair is the YouTube influencers they have gotten to promote they’re products.

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 This picture is of David Beckham, By medium.com 

What better way to show thanks to these YouTubers then to start “calling” them out for trying to make their own hair products. It’s very hard to find this information when trying to search for it. There is some things you can find around Reddit but I typically think of Reddit as more opinioned based with that community. With that Joseph Andrews who runs the Blumaan YouTube channel made a decent video explaining the attacks from Hanz De Fuko. For those of you who don’t know Joseph has a hair product called Original by Blumaan. Hanz De Fuko has been leaving comments on his channel calling him out. They’re not just saying things like this is a bad product they begin making dangerous claims saying things like the product Original by Blumaan is a white label.

Now as it stands nobody is 100% sure if Hanz De Fuko really meant what they said for a few reasons: They have left a few comments on YouTubers channels apologizing saying that they’re accounts have been hacked. However that’s all they’ve said on the matter was that they were hacked not really a formal apology that one would expect from a big brand. Also to have your account hacked for at least two weeks seems a bit weird. Also in the comments they left they offered people one free product of their choice if they use coupon code “The Truth.” Now unfortunately I wasn’t able to find anyone that has used the code and actually received a free product.

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A screenshot from Blumaans most recent video’s comment section. That’s the offical youtube account as well. 

Hanz De Fuko also claims that they’re email was hacked along with their Instagram account. It seems highly unlikely that they were hacked but hey I’ll give them the benefit of the doubt. It also doesn’t make sense for Joseph Andrews to risk the credibility of his brand for the sake of calling them out for “calling him out”. It seems as of right now that Hanz De Fuko who is the larger brand here isn’t being the bigger brand. They attacked these YouTube influencers that actually helped get their product out into the market for the simple fact that they’re now seen as competition. If it turns out that Hanz De Fuko wasn’t hacked then this could be some really bad publicity for the brand. Everything is hear say right now and that’s the worst part of it.

Blumaan made that video in response to Hanz De Fuko leaving those comment. Hanz De Fuko has made comments on the Blumaan video addressing concerns but not directly apologizing to Blumaan for the false claims made on his product. The ball is currently in Hanz De Fuko’s court and I’m really curious to how this whole thing will play out. Whatever happens next one company will have to be the bigger brand by their actions not it’s products.

 

 

Sources

  1. Our Story Hanz de Fuko. (n.d.). Retrieved February 19, 2017, from https://www.hanzdefuko.com/our-story/
  2. Andrews, J. (2017, February 17). Hanz De Fuko FIRES SHOTS!! Retrieved February 19, 2017, from https://www.youtube.com/watch?v=Y2HDuYkvEds
  3. Dold, K. (2015, June 19). Can’t Decide Between Hair Wax or Clay? Now You Don’t Have To. Retrieved February 19, 2017, from http://www.gq.com/story/cant-decide-between-hair-wax-or-clay-now-you-dont-have-to
  4. What is white label cloud service? – Definition from WhatIs.com. (n.d.). Retrieved February 19, 2017, from http://searchcloudprovider.techtarget.com/definition/cloud-white-label-branding

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UNT Eagle Strategies

Class members of the social media class in the Mayborn School of Journalism