How public relation and advertising agents are taking advantage of social media


Not only have social media been dominating The overall natural aspect of meeting, greeting, dating and other interactions. But social media has also now found a way to leak into the business aspect of life. Including making a workday easier for many public relation agents and advertisers across the world.

We now live in a time where you can watch a game while being at the gym working out or walking down your sidewalk Street simply because of social media content.  This has showed how the world has evolved over the last 30 to 50 years because of social media. Back in the 1970s and 80s if  a person missed a game or a TV show there was no way record or catch up on missed shows. There was no way to interact with those Who were interested in the same things as you. But now that has changed, we have found a way to not only catch up on shows and sporting events, but also for advertising and public relations, Companies such as sprite, ford, Chevy,  Nike and many others have found new & cheaper ways to use social media content to expand their band.

Why spend millions of dollars on a commercial when you can simply upload A funny related topic onto Facebook or Twitter and watch it go viral you also get to track how many likes and viewers each person is to see how engaged your audience is.

In today’s advertising and public relations market we call this social advertising, now corporations and brands can use Facebook and Snapchat and plenty of other social media outlets to expand their logos and attract new consumers.


“Social Advertising vs. TV Ads: Who Wins?” Mediakix | Influencer Marketing Agency. N.p., 30 Mar. 2016. Web. 20 Feb. 2017.

About Jim DoughertyJim Dougherty Is a Featured Contributor to the Cision Blog and His Own Blog, Leaderswest. His Areas of Interest Include Statistics, Technology, and Content Marketing. When Not Writing, He Is Likely Reading, Running, Playing Guitar or Be. “6 Ways Social Media Has Changed Public Relations.” Cision. N.p., 15 July 2015. Web. 20 Feb. 2017.

Compukol.communications. “The Impact of Social Media on Advertising.” CompuKol Communications. N.p., 21 Mar. 2016. Web. 20 Feb. 2017.

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UNT Eagle Strategies

Class members of the social media class in the Mayborn School of Journalism