Potential/Current Employers, Social Media and You

By Alexis Long

(Featured Photo Source)

With social media playing a vital role in our everyday lives, it’s no wonder business professionals are looking at future employees’ profiles to get an idea of the type of person they could potentially hire. Of course, there is a difference between managing a personal profile and a professional account, but often, an employer may still gather intel on a personal profile. After all, is it really personal?

Nothing makes me cringe more than logging on to Facebook or Twitter and seeing someone put all their business (dating problems, drama, etc.) online because I have a feeling it could possibly come back to bite them on the rear. Remember this?


Yeah, she got fired… over Twitter. A lot of people didn’t understand why someone would get fired on a social media platform, but you must realize how big a role social media plays in our lives. However, I do believe the, “Good luck with your no money, no job life,” part was a little awkward.

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There are a lot of professionals who may have two accounts on a social media platform, but as I stated before, future/current employers can still find your personal account.

Back when I worked for a particular retail store, I understood the district manager and store managers would sometimes look at my profile as well as other employees who worked under that district. Why? Well, it’s simple. The managers don’t want employees who don’t know how to maintain themselves on social media to have the company’s name attached to their page. It could potentially hurt the company’s image. A lot of my posts are video game related (gaming industry news, etc.), which isn’t a problem considering the company is known for its pop culture merchandise, plus my posts are relevant for my future career goals.

So how do we use our social media pages in a way that can benefit us? First, we need to understand that our “personal” profile really isn’t that personal. Since I’ve now mentioned it three times, I’m hoping you get it. Everything we post, even if we have it set to “Friends Only”, is public. Secondly, we should consider how we want to “brand” ourselves. Your “brand” should be you (what your interests and hobbies are, etc), but shouldn’t stand in the way of a promotion. If you are one of those people who has a personal and a separate professional account, be sure you are posting on the right one.

So, next time you are wanting to tweet something about your job, relationship, or any other drama related issues, please think twice. It could possibly affect any potential job offers in the future.


Flacy, M. (2015, Feb. 11). Teen Gets Fired on Twitter After Cursing About Her New Job. Retrieved Feb. 17, 2017, from http://www.digitaltrends.com/social-media/teen-gets-fired-twitter-cursing-new-job/

Rapacon, S. (2016, Feb. 5). How Using Social Media Can Get You Fired. Retrieved Feb. 17, 2017, from http://www.cnbc.com/2016/02/05/how-using-social-media-can-get-you-fired.html

Ruesink, M. (2014, Jan. 30). Social Media Do’s & Don’ts: 10 Tips for Keeping Your Profiles Professional. Retrieved Feb. 17, 2017 from http://www.rasmussen.edu/student-life/blogs/main/guide-to-soc-media-dos-and-donts/

Published by

UNT Eagle Strategies

Class members of the social media class in the Mayborn School of Journalism