To Pay Or Not To Pay For Social Media Advertising?

Do you ever wonder if paying for social media advertising is really worth it?

How beneficial to your company and business is social media platforms these days?


If you have a plan and if it is done correctly, social media ads can help lead and promote your business to be successful. According to The Realtime Reports, there are three reasons why it is worth paying for social media platforms to advertise your business.

At first you want to build a bigger audience. An audience that once your business page has grown will be the ones promoting your page. Once you have gained and built a respected audience you may not even have to continue to pay for advertising as your followers will be advertising it for you. Invest, pay, and grow your audience. Next, you want to increase the visitor count to your webpage. So not only will you be able to grow your audience within your social media platforms with your advertising, but also the number of people visiting and engaging in your page. When you have a sponsored ad, it can be linked to your page and website. This will allow viewers to see what you marketing. Finally, advertising in social media platforms you will be able to have immediate results. You do not have to wait a week or month so see the engagement and new followers. If properly done, you may even have results by the end of the day if you launched an ad in the morning.

Now, which social media platform do marketers find more effective and valuable for sponsorship? According to Social Media Week, Facebook ads are the most successful. It allows for a bigger audience than any other platform. The more you spend the higher your total reach will be. Facebook permits businesses to pick which demographics they want to focus on with feedback in return. It allows a variety of way to advertise your page and your audience will keep growing. As mentioned before, once you have built your audience and they start sharing and promoting your page soon you will not have to pay for your ads.

The question is, do you believe paying for social media will help increase your followers and your reach?

Published by

UNT Eagle Strategies

Class members of the social media class in the Mayborn School of Journalism