By Ghadah Alhazzaa @__ghadah___
A decade ago, businesses use to rely on their social connections and internal employees to spread the word and gain clients. Social media did not exist and when it did, people thought it would only be a passing trend. Teenagers and college students were the only age group that utilized it. It was never for business, it was just a fun way to connect with others. Nowadays, social media outlets are vital tools to promote any business. Some small business owners don’t even have websites to promote and sell their products anymore instead; they use Instagram or Facebook to do so. According to Danielle Coercion (2017), “If you want to create a successful social strategy, you should familiarize yourself with how each network runs, the kinds of audiences you can reach on that network and how your business can best use each platform”
A friend of mine started her small business online using only Instagram and WhatsApp to connect with her customers. The platforms are for free which actually is very beneficial for small business owners. Social media is very necessary in this digital age for any business. We are using it almost all day. Not only to interact with friends but also buying and selling online. According to Ryan Holmes (2015), “Facebook, Twitter, Instagram, LinkedIn, and other networks are fundamentally changing how we reach and interact with customers, offer products and services, communicate with employees and in a nutshell do business”.
I personally think that if you don’t have a marketing plan that includes all social media platforms including Instagram, Twitter, and Snapchat, you should re-think your strategy. Most shops are promoted by bloggers via social media outlets and that’s how we hear about them these days.
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Social Media For Business. (n.d.). Retrieved February 22, 2017, from http://novasolutions.ca/social-media-for-business-toronto/