By Jennifer Atanasoff – February 22, 2017
Have you ever wished you could just, Snapchat a video through your sunglasses? If you said yes, then your dream has come true. Snapchat recently unveiled “Snapchat Spectacles”. You can buy them here.
I’ll have to admit, I’ve wanted to be able to take pictures or videos via sunglasses or my prescription glasses before. Honestly, who hasn’t? But, I just can’t figure out how I feel about this. Let’s research this a bit more.
Snapchat Spectacles by Snap Inc. come in three different colors right now: pink, blue, and black. They are all priced at $129.99 plus tax and shipping. The sunglasses include a charging case and cable. The product delivers between two and four weeks.
The glasses have a button that users press to record a 10-second Snapchat video. (The models in the photograph above are pressing where the button is located) The yellow circles in the corner of the glasses light up when you are recording so that your friends will know you are recording. These glasses can upload videos to your Snapchat account wirelessly.
Since this is a new product, there is a special support page on their website that helps its new users. If you’ve already purchased these spectacles and need assistance, you can find the support page here.
A few months prior to the unveiling of this product, Snapchat had Snapbot vending machines in surprise locations and their pop-up store in New York City to create a buzz for this product. (The pop-up store is now closed, but they stated that they will continue to have Snapbot vending machines with the product at “surprising locations.”) You can read more about this on the Tech Crunch website.
“Snap doesn’t necessarily need to make money directly from Spectacles if it can use them to get more people creating and watching Snaps.” (Tech Crunch)