By: Ruben Garcia | @kingrubencito
In this day of age, anything can be promoted through social media. I decided to write about music festivals because I love the vibes at concerts, festivals, performances, etc. especially when they are your favorite artist. The atmosphere is indescribable. My (not so) serious career path was to be a concert promoter but that was lost in the past. I also decided to write about music festivals because when I was brainstorming ideas for this week’s blog, I was scrolling through my Instagram feed and saw that Waka Flocka Flame is performing in May and I instantly texted my friends that I was ready to buy my ticket. I then thought “Wow, if I had never went on Instagram….then I wouldn’t have known Waka Flocka was performing and I wouldn’t have bought a ticket so soon.” So now here I am writing about how fast the great social media can increase ticket sales.
Sites like Facebook, Twitter, YouTube, and Instagram are a primary pathway for spreading the word far and fast throughout the world. Most of the developed world is constantly on their phones. This way we are always updated on what is the next greatest hit, who is on their come-up, and what artist in coming into town. The famous company, Eventbrite, where we buy tickets from, has studied the impact social media has had on promoting concerts, festivals, etc. Likes and shares on Facebook are a powerful source of promotion. When everything is calculated up, here we see how a share and/or tweet can increase ticket sales in just a matter of minutes.
- Each share on Facebook: $4.15 in future ticket sales; 15 page views per share
- Each tweet on Twitter: $2.18 in future ticket sales; 28 page views
By giving fans and music-lovers a link, a post, or share, it is almost inevitable to receive free promotion. Because at the end of the day, you must know your audience in order to be successful!
“The value of social media for festivals & consumer events.” Eventbrite US Blog. N.p., n.d. Web. 24 Feb. 2017.
“Social Commerce.” Eventbrite.com/blog. Eventbrite, 2013. Web. 22 Feb. 2017. <https://lp.eventbriteacademy.com/rs/269-CEG->.