How Social Media put Rich Chigga in the Map

By Sanjuana Banda | @bysxnj

Brian Imanuel known as Rich Chigga is a 17-year-old Indonesian hip-hop artist. His first track release was Living the Dream. He used someone’s track. Rich Chigga on February 22, 2016, released a music video for his debut single Dat $tick. After a year of his Dat $tick music video release, it currently stands at 39 million views. Pretty impressive for a debut music video.

In about five months after his music video release, 88rising got reactions of several rappers such as Ghostface Killah, Desiigner, Tory Lanez, 21 Savage and more. Through the production of this reaction video, Ghostface Killah stated he would want to work with Rich Chigga for a remix. As simple as that, he started to gain the attention of American rappers. Within three months of the release of the reaction, Rich Chigga released a music video for the remix of Dat $tick ft. Ghostface Killah and Pouya.

Recently, on February 22, 2017, Rich Chigga released the official audio for Working for It ft. Zhu, Skrillex, They. In just a couple of days, the audio has received over a million views. Slowly, Rich Chigga is working and performing with well-known artists.

In August, Rich Chigga performed for the first time in the summer festival We the Fest 2016, which was located in Jakarta, Indonesia. We the Fest included other artists such as Macklemore and Ryan Lewis, and The 1975.

Photo Source: Info Tiket Terkini

Without a doubt, this festival brought more exposure to the music of Rich Chigga. With less than a year of the release of his debut single, he was invited to perform in the same festival as other well-known artists.

In May, Rich Chigga is expected come to the U.S. He is expected to perform at Middle Lands festival in Texas and at Rolling Loud in Florida.

Photo Source: Rolling Loud
Photo Source: Middle Lands

He might not have been a native English speaker, but with his dedication and interesting persona, he was able to make his Dat $tick go viral. This ought to show how small artists and creators can use platforms such as YouTube to gain momentum. If used correctly, social media can bring new light to those artists who would have not been so lucky if they tried to break in the U.S. entertainment industry ten years ago. This gives artists, who do not reside in the U.S., the opportunity to gain some recognition.

Featured Photo: Dat $tick Music Video


Gayomali, C. (2016, October 12). Ghostface Killah Really Jumped on a Remix with Rich Chigga. Retrieved from
Harfenist, E. (2016, August 20). Rich Chigga Is Your Favorite Rapper’s New Favorite
Y. (2016). Have You Met Rich Chigga? Retrieved from
Jenkins, N. (2016, October 18). Meet 17-Year-Old Indonesian Rapper Rich Chigga. Retrieved from

Published by

UNT Eagle Strategies

Class members of the social media class in the Mayborn School of Journalism