Promoting Live Content with Social Media

by Parker Cantu

Live streaming your content has never been easier. Streaming websites like Twitch have become popular with even YouTube joining the party with YouTube Live, and with just three taps on your smartphone you can go live with Facebook Live.

If you’re going to start going live on a regular basis to try and gain a following, just going live isn’t going to help you. Facebook Live is a little different since it notifies all of your Facebook friends that you went live, but if you want attention on any other platform, you’re going to have to get the word out. Twitch alone had 2.2 million unique streamers in 2016, and the majority of its users are focused solely on video game content. Sure, a large amount of these streamers are one time occurrences, but that’s a huge number to go up against.

Think about the last time you got a notification from Facebook saying that a friend has gone live. What did you do in response?

Well the last time I got that notification, I dismissed it without another thought.

The same idea can be applied to streaming services such as Twitch and YouTube. A spontaneous, inconsistent stream isn’t likely to get many viewers at a time or keep people coming back. Keeping a consistent schedule makes it easy for anybody interested in your stream to make an attempt to catch you while you’re live while also making it more likely that people will return to your stream after that first time visiting.

Using your social media accounts to inform people about what is going on is a great way to keep them engaged in your growing community. It’s also an important tool in letting people know what’s going on when things don’t go quite the way you planned.

If you’ve recently started streaming and are wondering how you can get more viewers, try tweeting about your stream a few hours or even a day before it starts. Stick to a schedule and see if that helps your viewer count improve. Finally, just keep at it. Everyone starts somewhere.

Oh, and don’t worry about talking to yourself. Someone’s gotta come check out the stream eventually.


Photo source

TheHaleyBaby’s Twitter account

Published by

UNT Eagle Strategies

Class members of the social media class in the Mayborn School of Journalism