The Oscars and Social Media

by Robert Jones Jr. |@rjmajorjr

Of all the numerous events that take center stage on primetime television such as the Super Bowl, the Grammys or the MTV Awards, the Oscars has seemed to garner the most attention on social media as of late.

In an attempt to catch the attention of a younger generation, the Academy Awards began to implement social media, especially Twitter, into its program. The selfie seen around the world below was a kickstart to pushing the Oscars into modern times.

The infamous picture tweeted by Ellen DeGeneres from Oscars 2015

Even this year when the Oscar nominations came out, there were twitter hashtags that let the Twitterverse know how dismayed fans were over various snubs. With various movies being nominated that focus on racial issues, it is sure that the Oscars will be tweeted heavily about once again.

But in recent memory of  the #OscarsSoWhite tweet that spread like wildfire, this was going to be an underlying subject through these year’s award ceremony. There does look to be more diversified actors for the major categories this time around.

After 2015 and 2016’s debacle that sparked immense social criticism, the Academy Awards looked like they might have learned a lesson and are pushing themselves towards a more diverse direction.



Rottenburg, J. (2015, February 19). Oscars 2015: And the winner is … social media, for better and for worse. Retrieved February 26, 2017 from

Chang, J. (2017, January 24). Tweet. Retrieved February 26, 2017 from

Anderson, T. (2016, January 14). #OscarsSoWhite creator on Oscar noms: ‘Don’t tell me that people of color, women cannot fill seats’. Retrieved February 26, 2017 from

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UNT Eagle Strategies

Class members of the social media class in the Mayborn School of Journalism