Oscar my Tweets

By Abisola Adeyemi

This evening Oscars hosted their 89th award ceremony and i experienced it from the red carpet to the actual event from the comfort of my twitter feed. The hashtag #Oscars was pretty lit if i do say so myself.

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I experienced most from the official twitter account @TheAcademy account which was poppin’.

The page is following 1156 accounts which are majority of celebrities and other media organizations, and they are followed by 22.8k followers. The feed was updated every time there was something not to miss on the red carpet, a quote or when there was an Oscar winner.

I thought the award presentations via twitter were cool. This was a brilliant way for followers to experience the ceremony as if they were watching it or there themselves.

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This was the many of the twitpics shared to their twitter feed to honor award recipients.

The fact that it is a red envelope like the one presented at the ceremony was pretty cool.

They also featured quotes like this one from Emma stone, which captures in words the way she felt when she received her award for Actress in Leading Role.Screen Shot 2017-02-26 at 11.30.15 PM.png

Engagement during the show with the followers was high which ranged from 200-4.0 k likes or retweets.

I would say this was a remarkable evening for social media, a chance for the public to take part in the excitement of their favorite stars and directors received recognition of hard work.

I couldn’t help but to think of the team behind this account that made this happen. From the looks of how every moment from the show was updated The Academy’s social media team was on top of their “a game” i would say.

To show how much of an engagement twitter had on the ceremony.  Stars were chosen to read mean tweets about them. I thought this was awkwardly funny, particularly because the tweeters probably had no idea that their tweets would even make it to national television, but to see the reactions from the stars they talked about was priceless. They didn’t seem to be too bothered about it, it was all banter i would say.

Felt like we were all present and winning.

References:

https://twitter.com/TheAcademy

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https://twitter.com/jimmykimmel

http://www.urbandictionary.com/define.php?term=Lit

 

 

 

Published by

UNT Eagle Strategies

Class members of the social media class in the Mayborn School of Journalism