snapchatOf all brands, my favorite is Snapchat without question. They are innovative, game-changing, and have managed to give other social media channels scrambling to catch up. I raced to find a pair of Specs when they started selling their first photography merchandise. Within the next week, Snapchat’s official company Snap Inc. will go public. While some aren’t so sure of their success, I am excited to see how this plays out.


Snapchat has become a staple to social media but it’s still extremely new. Snapchat has only been around for six years. With the upcoming opportunity to buy shares, let’s take a look at the history of Snapchat in the last half-decade:



  • Launches as PicaBoo
  • Renamed Snapchat and launches on Android and Apple.



  • Snapchat Stories are introduced changing the motives on the app from interpersonal communication to mass-communication with an audience.
  • Smartfilters come into play which includes temperature, date, and time.
  • Video capabilities are introduced.



  • Users can chat with text with other people.
  • Geofilters are introduced into the app. People can travel the nation and show all of their friends where they are with these unique stickers on their photos.



  • Lenses are introduced where people can wear fun and ever-changing masks on their pictures. (e.g. the dog face, rainbow face, etc.)
  • The Discover section is integrated where news and media outlets begin to publish content to the public.



  • On-Demand Filters become available for sale, where anyone can design a filter and place it on a location for a price.
  • Chat is updated and features a plethora of new emojis, voice and video calling, and stickers.
  • Bitmoji is integrated into the app where people can use emojis that look like them into the app.
  • Memories are introduced where people can look back on any of their saved snaps that are saved via cloud.
  • Spectacles go on sale to the public making this the first hardware that the Specs Inc. has ever sold. Specs are sunglasses that sync directly to the app and record your surrounding from your perspective. The product is exclusively released in a vending machine that travels the country.



  • Spectacles go on sale online to the public.


The Specs Inc. company goes public this week and as soon as I figure out how stocks work, I’m investing. Snapchat has had such a rich history in such a short time.





Bary, E. (2017, February 27). Why Snap Is No Twitter. Retrieved February 27, 2017, from


Published by

UNT Eagle Strategies

Class members of the social media class in the Mayborn School of Journalism