Snapchat is still relatively new in the social media world, and more and more companies are expanding their advertising tactics to include Snapchat to reach consumers.
But how are these companies able to reach so many consumers through a simple, on-demand photo sharing phone application? One of Snapchat’s most popular feature are its geo-filters. These filters are based on locations and vary by city or big event, such as a concert or sports games. Snapchat also offers interactive filters provided Snapchat or by sponsoring companies. Businesses usually create these to promote a certain event or product launch. Movie companies also create interactive filters, sometimes featuring characters from the film in order to promote themselves in a fun, creative, and easy way.
Snapchat makes it super easy to create one of these filters by providing a template, instructions, and even icons and stickers you can use to help you get started! You can find more information here, straight from the source.
Aside from being able to create a custom filter, companies are also buying advertisement slots on universal Snapchat stories. Universal stories and “live” stories are stories available for everyone with a Snapchat to see (within a certain time frame), and are a blend of stories from Snapchat users at big social events, such as the Oscars or the Superbowl. Every so often of tapping through these stories comes an ad, the same length as a 10-second Snapchat video. These ads are a great way to get interaction and views of a company’s product since they are seen by a big majority of active users.
These are amazing opportunities to gain more consumers, since those consumers are getting more intimate, behind-the-scenes look at lives of all-stars, celebrities, and more. The more included and involved a consumer feels, the more likely they are to be a regular consumer.