Social media in the past 10 years have definitely taken over by storm in the sports industry. It has an affect for sure. But the real debate comes in when asking ourselves are the outcomes of social media positive or negative when dealing with sports.
There have definitely been many positive experiences when dealing with social media and professional athletes promoting themselves. Players now days will use things such as Facebook and Instagram in order to post their best performances which will usually lead to scouts and several retweets. Back in the day it was so hard to do these things because social media was not available players who were at smaller schools or smaller programs were less likely to make. it’s at the professional level simply because they did not get enough exposure. Well we can definitely say goodbye to those days because simply with one upload in several retweets , we have the power to spread anything. This can be our especially since some coal just prefer for their players tonight even get on social media for an example when I was in high school my coach did not allow us to use Instagram or Twitter during the season he feels as if it was a distraction to the organization. This can be odd for some players especially since some coaches just prefer for their players tonight even get on social media for an example when I was in high school my coach did not allow us to use Instagram or Twitter during the season he felt as if it was a distraction to the organization and selfish for any player to be on social media spreading private business.
This social media debate is very much so a double edged sword for example. Many negatives can come from athletes using social media to much . When the Lakers drafted Larry Nance their public relation guys from their franchise went and searched his Twitter and found he had tweeted some negative remarks about their franchise player Kobe Bryant back in May 2012. They found a tweet were Nance said “Gee I sure hope Kobe can keep his hands to himself in Denver this time” #Rapist. This was obviously a horrible thing since Nance was going to be playing with Bryant in his last year before he finally decided to retire. Several other occasions have occurred as well such is in the 2016 NFL draft NFL player Laremy Tunsil was an offensive lineman for the University of Mississippi at the time. He was projected to be the number one overall draft pick which would have guaranteed him at least $7 million in his first year as a Rookie. Unfortunately the day of the draft someone hacked Tunsils Twitter profile and uploaded a photo of him smoking a glass bong. This incident resulted in Tunsil being dropped to about the middle of the first round of the draft, he also lost about $3 million.
while social media can definitely be great for athletes to promote themselves and intervene with the advertising world. It can also be used to stab them in the back and bring things that they wanted to keep private to the light.