Let’s Chat: Businesses/Individuals & Facebook Live

By Alexis Long

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With over 1.86 billion monthly active users worldwide, Facebook is one of the most successful social media websites right now and has made it easier for businesses to reach target audiences. In late 2015, Facebook added a feature that companies tested and realized could work in their favor: live broadcasting. Now the feature is available to all users and only requires a camera, Wi-Fi and a Facebook account. Co-founder Mark Zuckerberg states, “Live is like having a TV camera in your pocket. Anyone with a phone now has the power to broadcast to anyone in the world.”

Facebook Live is giving companies the opportunity to not only have another media outlet, but to also get live feedback from the consumers. The feature can also be used to give the audience “behind the scenes” content, daily updates and live streamed events. Even public figures like Dwayne “The Rock” Johnson live broadcasts from events to get in touch with fans.


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Although the feature isn’t brand new, some users don’t know how it works or how to utilize it. Like Bilal Morris, director of local social media strategy for iHeartRadio, says: “Either go live often, or don’t go live at all.”

Broadcasting regularly helps companies and individuals get better at it. Practice makes perfect, right? Plus, it also helps attract a bigger audience. It’s important for users/companies to know who their audience is as well as the best time to broadcast. Companies can look at the Insight section on the page, which shows when most followers are online and can help a broadcast reach to a bigger audience.

Does Facebook Live sound like something that could benefit you or your company? Try it! After all, it’s free. Don’t be afraid to try new things, but remember to be genuine with it. Even if you’re selling a product, try to build that connection with the audience. You’re a person, not a robot. Oh, and be sure to check your technology. I’d do a practice run (set the privacy setting to “Only Me” but remember to change it back after you are done) to make sure your audio and video are working properly. Not sure how to do go live on Facebook? Tap “What’s on your mind?” at the top of the News Feed, then “Live Video”. To begin the broadcast, tap “Go Live”. You can even write and description for the broadcast if you want. When you’re done, just tap “Finish”. Sounds easy, right?

Have any other tips for Facebook Live beginners? Feel free to leave a comment down below.


Goldstein, S. (2016, October 3). Facebook Live for B2B Brands—the Why and the How. Retrieved February 28, 2017, from http://www.prnewsonline.com/prnewsblog/facebook-live-for-b2b-brands-the-why-and-the-how/

Lavrusik, V. (2016, August 15). Connect with Public Figures Through Live. Retrieved February 28, 2017, from http://newsroom.fb.com/news/2015/08/connect-with-public-figures-through-live/

Siu, E. (2016, June 7). How Your Business Can Capitalize on Facebook Live. Retrieved February 28, 2017, from https://www.entrepreneur.com/article/276730

Published by

UNT Eagle Strategies

Class members of the social media class in the Mayborn School of Journalism