By: Shanie Glasgow
Red Bull one of the world’s most popular energy drinks! It is available in 171 countries worldwide and sold over 62 billion cans in 2016.
So what is it that Red Bull is doing that you aren’t?
Red Bull posts multiple things a day on different platforms! The goal isn’t to sell the product, but to sell an active and energetic life style that people want to follow and be apart of!
Instagram: 6.7 million followers
Their Instagram really demonstrates the global vision of Red Bull. One thing it focuses on is relating their content back to their slogan of “Red Bull Gives You Wings.” Many of the videos and pictures that they post involves people doing extreme stunts involving height. They are always tagging different people, brands, and locations- which is very important being a global brand. Red Bull understands how people use social media and they build their marketing/ advertising strategies around that. They know their audience and objective, and make changes based off of that.
Twitter: 21.5 million followers
On Twitter, most of their content is picture and video based, just like Instagram. Red Bull will often take time to engage with their followers by replying to their tweets by being motivational and inspirational! By replying to followers, they are hoping that they encourage them to be more positive in their daily life! Whether this is encouraging followers to be more active or just a reply with some words of encouragement, the goal is to remain optimistic!
The lesson to learn here from Red Bull is to know your audience and consistently create/post content that relates to your brand!
How Red Bull Uses Social Media [CASE STUDY].” Link Humans. N.p., 16 Feb. 2016. Web. 08 Mar. 2017.
The Secret to Red Bull’s Social Media Success Is There Is No Secret.” RickMulready.com. N.p., n.d. Web. 08 Mar. 2017.
Energy Drink.” Energy Drinks Red Bull – Products :: Energy Drink :: Red Bull USA. N.p., n.d. Web. 08 Mar. 2017.