The Walking Dead Spoils the Scares

By Samuel Boyd  [@paperboyd]

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The announcement of Negan’s victims has been posted all over The Walking Dead’s accounts. – Photo Courtesy of YOMYOMF

I watch The Walking Dead as much as the next super-fan. As the show has progressed, and my interest has faded, that has become an increasingly embarrassing thing to admit. However, with school and work and general social activities, sometimes I’m not able to find myself in front of the TV on Sunday to watch the program.

On the other hand, I frequently check Twitter. Whether I’m at home, or at work, or in class, I find a way to check Twitter.

You know who has an active social media account on Sundays? If you guessed The Walking Dead, you would be correct.

I’m not new to spoilers. I frequently find myself in online discussion boards where someone will spoil the ending to King Kong or something like that. It hurts, but I deserve it for ignoring “spoiler tags.”

The Walking Dead, on the other hand, does not use spoiler tags with their show-related tweets. They simply tweet whatever, whenever to get an audience reaction.

If I happen to browse Twitter on a Sunday night, chances are I will see hundreds of tweets and retweets from The Walking Dead’s page about every little detail that happens in the show.

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Just a small snapshot of their account leading up to Sunday. – Photo Courtesy of Lizzy Lynn Garcia

The Walking Dead is that rare show that I truly want to be surprised with. As my interest in it begins to dissipate, I want to be shocked with what I see. But I can’t when I check Twitter and see that The Walking Dead has just tweeted a picture of the mangled body of a main character. Some people like that, but I live a “busy” life so I don’t.

I understand that audience involvement is important. But maybe there should be a line for spoilers. Maybe there isn’t a need for recapping the show on social media. But right now, I’m starting to get annoyed with The Walking Dead’s Twitter and it ruins all of the surprises that I used to love about the show.

 

References:

Royers, R. (2013) Retrieved from: http://blog.halfabubbleout.com/blog/bid/345287/The-Walking-Dead-is-Killing-it-at-Social-Media

Rice, S. (2017) Retrieved from: http://www.business2community.com/entertainment/walking-dead-social-media-reactions-rick-company-meeting-king-ezekiel-01776898#KZQ1iiy3rAc9lx7m.97

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UNT Eagle Strategies

Class members of the social media class in the Mayborn School of Journalism