by Cameron Harlow
South by Southwest is, as you probably know, a huge festival/convention/marketplace/convergence celebration in Austin, Texas of art, film, and music. Thousands of people flock to the city every year for viewings of new films, shows from big-name bands, and the revealings of new technology. And it’s everywhere on social media.
I’m serious- all of the social media companies I follow are tweeting about it every 30 minutes, people I know are posting on Facebook about how badly they want to be there, and even still, my family is posting pictures on Instagram of how great of a time they’re having.
But I’m from here! Maybe I’m a little desensitized to it because I’ve been to portions of it for as long as I can remember, but I know how amazing it is. I also know that there’s a lot going on that will make a difference in what we watch or listen to. I don’t need updates on who you saw or how great of a time it was. We know. We all know.
Tell me where the next pop-up Pollos Hermanos shop will be or where Terrence Malick is going to do a rare interview. Tell me about the things that are going to shape our society, not just that it was a fun experience. Tell me about the business deal you made or how a new song inspired you, not just that you ate great food from food trucks (though, YES, we have great food trucks). I know all of these things. Everyone knows that SXSW is a cool thing.
I’ll leave you all with one last thought…
Don’t move to Austin. Visit anytime, we love visitors so much. But stay where you are because moving here means building more buildings and expanding too much and losing some of our uniqueness. So just appreciate from afar.
And stop posting useless pictures on social media.