LuLaRoe is changing the way things are sold online

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By: Tiffany Ditto

The fashionable world of LuLaRoe has taken Facebook by storm making money for stay at home moms, and those who are outgoing enough to network with women on social media platforms.

LuLaRoe is a women’s clothing line with fun patterns and 33 simple styles to sell for women and tweens. The company advertises that they only make 2,500 clothing items in the same print, and uses the multi-level marketing model as it’s sales platform. However, the real game changer is how the individual salespeople are using social media to drive sales.

The clothes aren’t sold in traditional stores, instead the salespeople create private Facebook groups in which to sell their clothes. They add clients to the group, who then peruse the albums for patterns and styles they like. The Facebook shops are traditionally only open for a certain amount of time, so those who want to buy have a limited amount of time to do so.

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Photo credit: Kelsey Chandonnet, LuLaRoe consultant

“I work full time so doing multiple in home parties each week is not really an option for me,” Whisper Rood, a consultant for LuLaRoe said. “I use Facebook regularly and was confident that I could add a Facebook LuLaRoe group to my social media life. The hardest part has been getting actual buyers to my ground and keeping them there.”

The challenges LuLaRoe consultants face as the months progress, will set a new standard for selling items online. Using social media to get rid of old junk in your garage is no new tactic, but running your business reliant on a social media platform is somewhat uncharted waters. Only time will tell if LuLaRoe will sink, or prevail, but one thing is sure: ladies are taking to Facebook by the thousands to get their hands on a piece of the “buttery” soft clothing line.

The clothier, started just three years ago, is on track to hit $1 billion in sales this year, according to Forbes.


Featured image photo credit: lularoe.com

 

Published by

UNT Eagle Strategies

Class members of the social media class in the Mayborn School of Journalism