Share the Send!

By: Kalyn Baxter

Social media could be described as the act of sending, receiving, and communicating through various content online. When it comes to rock climbing, to make a “send” means to complete a route that you chose to climb without taking any falls. image1Routes for rock climbing are graded based on their difficulty, which usually range from 5.0 to 5.14. In most situations, it is acceptable to use word of mouth to get recognition for completing a route, however when it comes to attempting routes in the 5.14 range if it was not documented it will be difficult to avoid doubt or skepticism from whoever you boast about it to. Although rock climbing is a major outdoor activity and mostly technology-free, social media has become the friend of climbers who dare to complete routes that many aspire to even attempt. Social media is an important aspect to rock climbers, not only for have proof of completing difficult routes, but to also get recognition from various climbing gear and outdoor supply brands who may be searching for individuals to possibly sponsor. Without a video or picture evidence the climb might as well be labeled nonexistent to anyone who was not there. The help of common social platforms like Facebook, Twitter, and Instagram give acknowledgement to climbers who were able reach intense. Recently in February, a 19-year-old from Boulder, Colorado named Margo Hayes became the first woman to send a 5.15 graded route. This amazing record breaking news had to be shared for her to get the recognition and title she deserved. The thousands of shares throughout the web and social media stimulated the news to spread from the village of Siurana, Spain to all around the world. Social media is a tool that, when used tactically, can bring satisfying gratitude from online interactions.




Published by

UNT Eagle Strategies

Class members of the social media class in the Mayborn School of Journalism