By Daniel Portales
It’s no question that the internet is a great tool from which you can get yourself, or even your own business or product to be noticed by a lot of different people. For animators however, it can be a tough business even with the help of social media. For a long time, many independant animators made a living off of uploading their short, 1-3 minute cartoons, which would often get shared on multiple social media platforms, and often got thousands or even millions of views.
Even with the long time between uploads, animators could live off the sheer amounts of views gotten from each videos, and would even help get themselves noticed by companies due to all their animations being public and viral in some cases. However, Youtube would eventually change their algorithm on how they paid content creators to be more focused on minutes watched and upload frequency instead of view numbers themselves. Naturally, since animations took a lot of time to make, and uploads would be scarce even with short animations, Youtube became a platform impossible to live off of, and many animators left doing short animations for a living.
However, people still see Youtube as a way to spread their work and advertise their skills as animators. And some people just do it for fun or as a hobby, and because of this horrible change in policy that discouraged animation on Youtube, many successful artists and animators took it upon themselves to help other smaller animators get their work notcied, and would even pay them directly to make animations that they would then upload to their own channels, citing and crediting the authors and helping them get noticed.
This is an especially popular trend with Let’s Players on Youtube that pay animators to make animations to illustrate their commentary in humorous or creative ways. Many artists also try to help get other’s work noticed by telling their followers to draw something in mind with a specific hashtag, and that they’ll retweet art using that’s posted using that hashtag. Such as Arin Hanson asking people to share their cute art for #cutiesaturday.
Social media proves to be a pivotal resource for artists and animators, and shows just how closely knit together artists are.