How Twitter Can Help or Hurt Your Vacation Destination

How Twitter Can Help or Hurt Your Vacation Destination

By Kaleen Washington

spring breakPicture SPI PERKS


As spring break  comes to an end everyone is busy posting and searching pictures on the internet of their vacation. While things are known to get a little crazy during spring break, as anything typically does when college students are involved. However, hashtags such as #SBK2K17 and parody accounts of the city are capable of creating a bad reputation.

For example, South Padre Island, Texas is known to be a great place for spring breakers, but it’s also a nice island to go on family vacations.  South Padre tends to have several parody accounts and can be easily taken as the real account.

Free promotion? That’s great, right? Who would want to pass up on that? Although, all promotion is promotion, all promotion is not good promotion. A vacation spot as diverse as South Padre have to balance how to attract the two crowds as well as who they’re actually promoting to.

This past spring break in South Padre, things looked as if they got out of hand. Several fights caught on camera were posted throughout Twitter, where they could be accessed with a simple search of the hashtag #SouthPadre2K17 and, or several other parody accounts @SouthPadre2k17 etc.


Picture by My Sanantonio 

When fights and such things are referenced to be the most relevant content on these searches, it becomes associated with a negative connotation. This can cause a bad reputation and create a dangerous atmosphere for families to visit.

Considering the fact that most people use social media and other apps to research vacation spots. Looking at recent pictures, tweets and so on, play a big part on a lot of travelers modern day “reviews.”

The unfortunate part is, there is not much South Padre Island can officially do about receiving this information. At this point, they might as well just go all in and mark it as the official spring break location for all college students. The reputation is kind of tarnished.

Reference #1

Reference #2

Published by

UNT Eagle Strategies

Class members of the social media class in the Mayborn School of Journalism