How Virtual Reality is Dominating Brand Videos

By Maia Wilson


No longer are videos the new way to market to customers, now humanity has gotten even more advanced with the introduction to virtual reality. Virtual reality is defined as “the three dimensional image or environment that can be interacted with in a seemingly real or physical way by a person using special electronic equipment, such as a helmet with a screen inside or gloves fitted with sensors” ( There are many companies that have started using Virtual Reality as a marketing tool. One of the cool things about Virtual Reality is that viewers can see a full 360-degree look of the video, which gives them a full captivating experience of the company’s video.

Video Source

One company that has been excelling in the virtual reality side of videos and have been using them to market through social channels like YouTube and Instagram is Toms. Toms has been able to utilize virtual reality by showing consumers what they do in their charitable donations (Hubspot). Toms as company markets themselves as a when customers buy one pair of shoe another pair is donated to someone in need from a different country. In this way, Toms has been able to perform a 360-degree video on their trip to Peru where they donated a number of shoes (Hubspot). Consumers are able to see the video as transportation to the country that they may not be able to visit and explore how Toms, as a company is going about giving shoes to children in need.

With customers wanting more videos to view rather than images and are drawn to this new Virtual reality type of video, it is important that brands exercise their right to post videos and bring more customers of interest into their world (KBCD). Video is highly increasing and with the rise of virtual reality this side of video could be taking over.


Bernazzani, S. (2017, January 13). 7 Trends That Will Change Social Media in 2017. Retrieved March 19, 2017, from, K. P. (2016, June 1). 2016 Internet Trends Report. Retrieved March 19, 2017, from


Published by

UNT Eagle Strategies

Class members of the social media class in the Mayborn School of Journalism