Introducing Soshee

By Rebecca Taylor

As we all know, validation is important to millennials and fans of social media. It comes in the form of likes, comments, and retweets, and we can’t deny the thrill that comes with the notification of a like. Soshee packages up that validation in cute pup form, and supposedly fills a hole in the notification market.

Soshee is the world’s first social media pet dog, and it’s currently looking for Kickstarter donations to enter the retail world. Created by Jason Buzi, a real estate investor, the concept is simple. The Soshee syncs up to all social media, and notifies you when an interaction has been made. It comes in one dog breed so far, the Hungarian Puli, and is made with a few hundred hand-attached hairs and comes in three colors.

The Soshee is honestly a weird idea. It barks, shakes, or wags its tail when there’s a notification, and I just don’t see the point at all. It backs up the need for constant attention, and draws parallels between the attention required by pets and attention required by millennials. I’m not sure where the necessity is, but I am interested to see how it is received.

The Kickstarter campaign is asking for $250,000, due to the detail that goes into each Soshee, and the approximate retail value for each pup is $169. The robotics designer behind the engineering is admittedly kind of a big deal. He worked on the Harry Potter animatronics and the Pirates of the Caribbean movies, and the dogs move pretty realistically. But still, it seems like there’s not much demand for a robot dog that barks when you get a like. If someone is trying to focus on work or school they’ll be distracted if the dog doesn’t stop making noises, and the whole idea is just impractical to me.

Soshee comes in three colors.

Soshee

 

Ulanoff, Lance. “Adorable social media robot dog looks like Zuckerberg’s pup, natch.” Mashable. Mashable, 16 Mar. 2017. Web. 19 Mar. 2017.

Sottile, Chiara, and Alyssa Newcomb. “‘Soshee’ social media robot dogs will perk up your day.” NBCNews.com. NBCUniversal News Group, 17 Mar. 2017. Web. 19 Mar. 2017.

 

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UNT Eagle Strategies

Class members of the social media class in the Mayborn School of Journalism