Dallas Museum of Art uses Social Media to get people excited about upcoming exhibit…

By Tehquin Hampton

I was recently casually scrolling on Facebook on my phone when a random sponsored Facebook post come up from the Dallas Museum of Art. The caption simply read “Frida is in the building”, the video under shows people bringing the famous Frida Kahlo paintings into the building. I am not an avid art follower by any means but this post got me excited out the art pieces being here in Dallas. I’ve seen the movie about Frida’s life so I thought it would be great to see these paintings in real life. I shared the post and so many of my friends were liking and commenting on the post, I even got a few shares. The traveling exhibit is called México 1900–1950: Diego Rivera, Frida Kahlo, José Clemente Orozco, and the Avant-Garde. The exhibit showcases 50 years of modern Mexican art.

Image result for dallas museum of art      Image result for frida kahlo paintings

Image source: https://www.dma.org/

Image source: https://www.nytimes.com/interactive/projects/cp/obituaries/archives/frida-kahlo

The Dallas Museum of Art is doing a great job with social media promotion. Many of my friends and I would never be aware of this exhibit if it was just word of mouth or in the newspaper. I was surprised to see so many of my friends wanting to go see the art exhibit as well, I have already seen a few a my friends go see the exhibit on snapchat already. With there being such great promotion of the exhibit there will be attendance which will get the museum to get more funding to get even more art shown to the masses that would have probably not have been exposed to the arts.



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UNT Eagle Strategies

Class members of the social media class in the Mayborn School of Journalism