Let’s Chat: Recruiting Through Social Media? You Betcha!

By Alexis Long

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A few weeks ago, I blogged about how your social media account can send potential employers running for the hill (Haven’t read it yet? You can find it here). This time, I’d like to chat about recruiting on social media platforms.

Unfamiliar with what social recruitment is? According to About.com’s job search and employment expert, Allison Doyle, it’s when “companies and recruiters use Facebook, LinkedIn, Twitter and other social media sites to source and recruit candidates for employment.”

Social media is becoming a more vital part in recruiting and companies are building their own audience with the right social media strategies. I don’t know about you guys, but I think it’s really neat that we can really do things like that. To me, I prefer it because I feel like the potential employer can figure out if I am right for the company based on what I’m talking about through my social media accounts instead of just a 15-30-minute interview. I think the employer has a better chance at getting to know me through that. I believe recruiters can increase quality/quantity of candidates and reduce time-to-hire.

social-recruiting-defined

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Let’s be honest here: Social recruiting isn’t “free”, meaning it requires a big investment of time. You need to have the time to find content and your appropriate audience, engage with them and build relationships with influencers in whatever industry.

Something I think is important to note about social recruiting is that different social media platforms have different limitations. If a recruiter is looking to find someone for a specific role, LinkedIn seems suitable for that. Recruiters that are looking to fill a certain number of employers could use Facebook or Twitter since those networks have more of a “community” feel to me.

What do YOU think about social recruitment?

 

Hiers, M. (2014, September 22). Expert Interview with Tony Restell on Social Recruiting. Retrieved April 2, 2017, from http://blog.realmatch.com/news-publishers/expert-interview-with-tony-restell-on-social-recruiting/

Smooke, D. (2014, June 5). What’s Social Recruiting? 25 Experts Weigh In. Retrieved April 2, 2017, from https://www.smartrecruiters.com/blog/question-what-is-social-recruiting/

Walter, E. (2017, March 31). Modern Entrepreneur’s Guide For Hiring In The Digital Age. Retrieved April 2, 2017, from https://www.forbes.com/sites/ekaterinawalter/2017/03/31/modern-entrepreneurs-guide-for-hiring-in-the-digital-age/#5fd80f087176

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UNT Eagle Strategies

Class members of the social media class in the Mayborn School of Journalism