Will Mastodon Be the New Twitter?

By Josh Lawson | @JoshKLawson

Facebook, Twitter, and Snapchat are all publically traded companies are doing pretty well off considering most of Wall Street thought none of them would be as profitable as they turned out to be. It’s only natural that other people would want to capitalize on the same success.


Most of these sites have no way of policing the content that gets posted on its platform. Mastodon is a new social media platform, extremely similar to Twitter, with the simple premise of sharing your thoughts free of advertisements and hate speech. Users can say more, with a character limit of 500, all the content is public, the timeline is chronological, and privacy settings can be adjusted on a post-by-post basis.

Due to the absence of an algorithm, many people are creating accounts with Mastodon and “toot”ing their hearts out. Yes, a post created on the platform is called a “toot”. The entire platform is open-source, is funded via Patreon, and only asks for $800 a month to maintain the website. The creator isn’t interested in making money off the platform.

https-blueprint-api-production.s3.amazonaws.comuploadscardimage4371051bd5bf9f-7676-45b9-8f0e-818d82897df7As of recently, Mastodon only has 41,703 users. This is won’t be changing anytime soon, as the creator has closed the registration process due to overloaded servers after the influx of new accounts and sign ups. The platform is basically an ad-free, non-commercial, and decentralized version of Twitter, but it may not be a big of a competitor as people think.

There’s nothing really special about that platform other than it’s not Twitter. Many people are creating accounts to save their handle, and jump on the hype of new social media. There is no longer one single microblogging page for people to use.

But, just because it is new, and doesn’t have ads, doesn’t make it the next best thing. It got a lot of things wrong so far. Mastodon’s don’t even exist anymore. They were also known for being large, slow, and dead for a long time. The posts users make are called “toots” and that just won’t stick. User handles show up in their posts, but not their profile page. Users can’t find other users easily. The search function doesn’t work as you think it would, or work well at all.

All in all, just because something is new doesn’t make it better than what is already available.

Published by

UNT Eagle Strategies

Class members of the social media class in the Mayborn School of Journalism