By: Amanda Castillo | @_mandymichelle
If you are going to attend college, are attending college, or have already attended college, then you know at least one thing to be true: said college has a social media page. Chances are more than one and on a couple different platforms. University social media pages are so common now that it’s a bit of a shock if one doesn’t exist. Often times there is one umbrella social page that is used for general information on the University and to promote different pages for specific organizations and departments. “There is so much going on within each department, team and organization that one team won’t be able to speak to those messages as well as the specific departments.” So, it is best to delegate social media responsibility to each different department, club, organization, honor society, etc. to ensure your audience is getting the most accurate and relevant information. These pages are beneficial for a number of different reason, and for a few different audiences, including:
- Prospective students
- Current students
Social media is the perfect platform to draw in prospective students as it gives a better picture of campus culture than a website, brochure, or quick tour do and the students can really picture themselves as a part of campus life. It also allows a place for students to ask questions to specific departments of interest and see what makes different universities unique and find the best fit for them to thrive in.
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Patterson, Michael. “Social Media in Higher Education Strategies.” Sprout Social. N.p., 09 Mar. 2017. Web. 08 Apr. 2017. http://sproutsocial.com/insights/social-media-in-higher-education/.
Ridley, Doug. “Today’s Colleges and Universities Using Social Media.” Vital Design. N.p., 05 Apr. 2016. Web. 08 Apr. 2017. https://vtldesign.com/digital-marketing/social-media/how-todays-colleges-and-universities-are-using-social-media/.