Dining In for Social Media

By: Connor Gray

Boiled eggs. Who knew that that topic could garner thousands of likes? This week I wanted to talk about one of my favorite company’s social media: Denny’s.

It should be noted that I am already a huge fan of Denny’s. Anywhere that offers me a $4 breakfast every hour of the day has my heart. That being said, their social media game has boosted their notoriety to people who aren’t just truckers.

Of all their platforms, they shine on Twitter, Instagram, and Tumblr. Few major brands or companies have managed to create a thriving environment on Tumblr because of its specific kind of users. They managed to even have their tumblr up for a Webby Award in Food & Drink. Currently, Denny’s social media is run by Erwin Penland.

 

According to marketingland, Penland describes that the posts have to be current, but not too mainstream, and you always have to be plugged in.” With that in mind, the company has certain taken liberty with that state of thought in more ways than one.

 

Here are some of my favorites:

Their Twitter currently stands at 377K followers and Instagram at 115K with high engagement on both. To me they are the golden standard when it comes to quality content as ridiculous as they sometimes come off.

 

Sources:

Marketing Land Article: http://marketingland.com/5-questions-guy-behind-dennys-social-success-89636

Webby Awards: http://webbyawards.com/winners/2015/social/general-excellence-categories/overall-social-presence/dennys-social-media/

Denny’s Instagram: https://www.instagram.com/dennysdiner/?hl=en

Denny’s Twitter: https://twitter.com/DennysDiner?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor

 

Published by

UNT Eagle Strategies

Class members of the social media class in the Mayborn School of Journalism