Pepsi Co or Pepsi..NO?!

Photo Via Pepsi

Eliah Davila |@essenceofeliah

If you’ve been logged on to any social media platform this last week it was hard to ignore the Kendall Jenner slander. You may have chimed in or just watched the Pepsi advertisement yourself to catch up on the Jenner gossip and let it play itself out. Either way everyone online has agreed on one idea of the advertisement, it was bad. Not only does the advertisement try to represent people of all walks of life but it also stepped on many toes. The video advertisement had hip Kendall Jenner strip off her wardrobe from her modeling shoot and join a march of people with protesting signs. At the climax of the video Jenner hands a cop a Pepsi and the crowd follows with joyful cheers. Social media revolted against the video. No one defended the advertisement and it left everyone unsettled even led Pepsi to quickly pull the advertisement from the media. Pepsi gave their condolences to the public not defending the advertisement but explaining the company was aiming for “a global message of unity, peace and understanding” and continuing by admitting “Clearly we missed the mark, and we apologize”. This advertisement did get unity though. People like Martin Luther King’s daughter Bernice King spoke up against the advertisement tweeting “If only Daddy would have known about the power of #Pepsi” along with a photo of Dr.King being held back by a group of cops. Also, Black Voices Associate Editor at The Huffington Post Taryn Finley tweeted “Kendall Jenner gives a Pepsi to a cop and rids the world of -isms. Y’all can go somewhere with this tone-deaf, shallow and over-produced ad” disagreeing with the advertisement completely. Many users of twitter put their two cents in about the advertisement by adding memes and speakings about the insensitive message. Pop star Madonna made a point trying to defend not Pepsi but Kendall Jenner herself on an Instagram post captioning “When you wake up and realize that S*** just really doesn’t make sense. Side  Note: My Pepsi commercial was pulled 30 years ago because I was kissing a black saint! #ironic” following with a separate post of Madonna carrying a Coca-Cola can. If Pepsi’s goal was unity, the agreement is that all users of social media united to agree this advertisement was just not the solution the world needs.

 

 

Refrences

Eror, Aleks. “Kendall Jenner’s Pepsi Ad Is the True Face of Advertising.” Highsnobiety. Highsnobiety, 09 Apr. 2017. Web. 09 Apr. 2017.

France, Lisa Respers. “Why Madonna Is Drinking in the Pepsi Controversy.” CNN. Cable News Network, 06 Apr. 2017. Web. 09 Apr. 2017.

France, Lisa Respers. “Why Madonna Is Drinking in the Pepsi Controversy.” CNN. Cable News Network, 06 Apr. 2017. Web. 09 Apr. 2017.

PepsiCo. PepsiCO, 5 Apr. 2017. Web. 09 Apr. 2017.

Reeves, Rachel. “Social Media Mocks Kendall Jenner for Tone-deaf Pepsi Ad.” AOL.com. Abid Rahman, 05 Apr. 2017. Web. 09 Apr. 2017.

Smith, Alexander. “‘We Missed the Mark’: Pepsi Pulls Ad Featuring Kendall Jenner after Controversy.” NBCNews.com. NBCUniversal News Group, 05 Apr. 2017. Web. 09 Apr. 2017.

Watercutter, Angela. “Pepsi’s Kendall Jenner Ad Was So Awful It Did the Impossible: It United the Internet.” Wired. Conde Nast, 05 Apr. 2017. Web. 09 Apr. 2017.

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UNT Eagle Strategies

Class members of the social media class in the Mayborn School of Journalism