In your career, you should always be looking to get ahead of the game. Sometime that requires getting certain certifications to benefit and enhance your professional skills. As new technology arrives in your field, you must adapt and play catch up so that you can keep up with the competitive job field.
As I am finishing up my graduate studies the next few weeks it got me thinking what I will do next to keep my resume strong and in the running with others in my field. After researching and talking to different marketer; professional skill certifications came into play. Online certifications can be done from home on my own time and can be completed within weeks or even a few short months. So, the search began…
During my tweet chats for class I stumbled upon Hootsuite’s website a few times and their article, “Brand Certifications to make you a better Social Media Marketer” caught my attention just the other day. One- I highly recommend looking at their website for tips and two- their chats are informative and great to create new connections. This article talks about the six different marketing certifications that will benefit your social media skills. Three out of the six I had never heard before. That is little scary! Each platform mentions the courses provided and projects that are included. It goes over Digital Marketing with Udacity, Social Media Marketing with Facebook Blueprint, SEO with Goggle Adwords, Real-time marketing with Twitter Flight School, Pinterest Propel, and Hootsuite Academy. I would say Hootsuite Academy and Real-time marketing with Twitter are my top two that I will personally be considering. Every certification counts and can make a different in each job. Another certification that I came across and am currently in the process of finishing is called Project Management Professional (PMP) which shows how to manage others, strategize multifaceted variables, and implement a project from beginning to end.
Surprisingly, the more you keep yourself engaged and updated the greater the advantage you will have in your workplace.
What are you waiting for? Get to it!!