By: Chelsi Wade
For business, keeping a good reputation amongst customers is a priority. However, sometimes businesses make mistakes and need to handle those situations as smoothly as they can. Customers want businesses to be transparent and authentic with them especially when it comes to possible customer service issues.
In the article, How to Build Your Online Reputation Using Social Media, the author suggests 4 key actions to build social media reputation: “(1) Develop a robust social media strategy, (2) Pick the right social media platforms, (3) Create conversations, and (4) Start blogging (How to Build Your Online Reputation Using Social Media).
Developing and sticking to a social media strategy is essential when building (or rebuilding) your reputation on social media. Developing and utilizing a social media strategy helps you to properly engage with your target audience and monitor your social media accounts (How to Build Your Online Reputation Using Social Media).
Secondly, you want to make sure that you are using the correct platforms. Preferably platforms typically used by your target audience. The article suggests that Facebook, Twitter and LinkedIn are good platforms to start on (How to Build Your Online Reputation Using Social Media).
Thirdly, you must effectively engage with your target audience. This can be achieved by knowing your target audiences’ interests and starting conversations on that. Additionally, you can start conversations from content that does not belong to you.
Lastly, starting a blog is another good idea. Starting a blog can help boost your Search Engine Optimization or SEO (How to Build Your Online Reputation Using Social Media). By doing so, you will also attract more traffic to your site.
On the other hand, you should also know what kind of social media behavior to avoid so you don’t have to end up rebuilding your reputation on social media. In an article titled, Rebuilding Your Reputation After A Social Media Faux Pas, the author suggests that when on social media these 4 types of behavior should be avoided: (1) using negative news to make yourself look good, (2) falling for a troll post, (3) edgy humor, and (4) shaming potential clients (Rebuilding Your Reputation After A Social Media Faux Pas).