Coachella 2017 Fashion Looks Takeover Snapchat

coachella_4

By Jacqui Simses

(Featured Photo Source: Bazaar’s Snapchat channel)

With Coachella 2017 kicking off this past weekend, Snapchat was filled with all of this years’ best Cali-style festival looks. Different channels on the notorious platform that keeps users “up-to-date” highlighted Coachella fashions from all different angles. Snapchat was one of the main and only sources of popular Coachella fashions this year that was continuously updating its viewers. For most people with music and fashion interests, attending this world-famous festival that kicks every summer off is only but a dream. But, having a platform like Snapchat that allows all to see from outside the festival what changes in fashion are taking place this year in all different ways right on their mobile device, is fun, informing and entertaining. Here are a few that are still being talked about.

Bazaar’s Snapchat Channel

The fashion magazine, Bazaar, has its own channel on Snapchat which only featured Coachella-related content this past weekend pertaining mostly to this years’ fashions. One of the magazine’s fun and quick videos featured on their Snapchat channel showed images placed next to each other of previous years’ fashions comparing them to this years’ titled “Wear This…Not That…”.  This fun take on comparing last years’ trends to 2017’s quickly portrayed the major changes made in the fashions that Coachella-goers have been catching onto and wearing everywhere at this festival.

coachella_3

 

coachella_1

(Photo Source: Bazaar’s Snapchat channel)

Another Coachella fashion-related thing featured on Bazaar’s Snapchat channel was an article called, “Heading to Coachella? Here’s what to Pack”.  The article began with a brief introduction stating the obvious to most of their readers; that every fashion girl knows that the festival scene is as much for the style as is for the music. The article continued by stating that there are certain essentials one shouldn’t be without in Palm Springs this year and complemented this statement with 12 different clothing styles in multiple variations following it that would be popular this year and where to purchase the ones shown.

bazaar_3.PNG

 

bazaar_4.PNG

(Photo Source: Bazaar’s Snapchat channel)

Victoria’s Secret Angel Oasis

Victoria’s Secret had its own channel as well this weekend, highlighting custom-made outfits that the Angels wore while snaps were taken of these ladies following them through their journey to the festival and throughout it. There even was a spot designated for the Angels to hang out at during the festival called the Angel Oasis where most of the photos of their festival-vibe outfits were shot at.

vs1.png

vs2

(Photo Source: Victoria’s Secret Snapchat account)

Kylie Jenner’s Snapchat

Lastly, a lot of attention was brought to Kylie Jenner’s fashions this year as she has been known for showing off extreme and diverse styles when attending this festival for the past few years. Not only did she show off her clothing and styles all over her own personal Snapchat account, but they were also featured on Coachella’s Fashion Snapchat channel and a few others as well. Her shocking highlighter yellow hair day 1 and bright purple hair the next day caused a lot of hype and was talked about a lot over the weekend along with her complementing outfits.

kylie-coachella-one.png

kylie_coachella2

(Photo Source: Kylie Jenner’s Snapchat account)

Published by

UNT Eagle Strategies

Class members of the social media class in the Mayborn School of Journalism