@Brands, know when to respond and when to sit back and assess.

By: Anaïsa Kalita

In class, we’ve discussed multiple times the idea of tracking certain buzzwords for your brand in order to respond to consumers’ tweets and foster a more personal connection.

Today, April 19, I had to go to my car’s dealership (Eckert Hyundai of Denton) to get some of the sensors in my transmission fixed. I had an appointment at 10 a.m. but my car wasn’t ready until past 1 p.m.. Needless to say, I was starving by the end of it. I was so hungry that, in my desperate attempt to figure out how I was going to eat if I didn’t get my car soon, I tweeted asking if any of my lovely followers would be willing to deliver me taco bell to cure my famished soul. None of them responded *sigh*.

However, later in the day I received a random tweet from House of Blues in Dallas, saying that they would cook for me. When I opened the tweet it had a coupon for a buy one, get one entrée at their restaurant. While it was a touching thought, and I will probably use the coupon if I’m in Dallas anytime soon, I’m not sure that it was well placed.

It’s not like I have any problem with free food because honestly, who does? But I don’t understand the connect between me being in Denton having work done on my car (aka no transportation) and driving 45 minutes to Dallas to get food. I understand that Denton is near enough to Dallas to be considered worthy of attention, but if I had the ability to drive to Dallas to get food then it assumes that I had the ability to drive and get taco bell myself if I wanted and not needing a delivery.

While I, sort of, understand the idea behind HOB Dallas’ response and definitely appreciate it, I think brands need to look at “buzzword-filled” tweets of potential consumers and put them in context before responding.

Published by

UNT Eagle Strategies

Class members of the social media class in the Mayborn School of Journalism