How To Successfully Use Instagram for Marketing

By: Kayla Henson | @kayla_hensonn

Yes, you read that right.

Instagram, with over 500 million active monthly users, is one of the fastest growing social networks of this generation. What was once a site with servers consistently crashing has blossomed over the years into a vital website for any personal or professional brand to have.




It’s simple. Instagram sets itself apart from other social networks by demanding highly visually pleasing images/videos to draw a large audience to the content.

While it is more challenging to grow an audience for your brand on Instagram as compared to sites like Twitter, it can most definitely still be accomplished.

Here are some good rules of thumb for {organically} growing your brand on Instagram. (For more great tips, read the full article from

  • Post high-quality pictures
    • You want to draw attention to your brand? The first step is to make your feed as aesthetically pleasing as possible. The good news? You don’t have to be a professional photographer to make this happen! Just make sure you’re shooting captivating shots with good lighting, and to shoot square photos.
  • Take advantage of tagging
    • Want to improve your business-to-business relationships? Instagram can be a perfect tool for that. Be generous in tagging each other, and be creative with it! An example of this would be a restaurant giving a quick S/O to their local brewery. This increases traffic for the local business, and increases recognition for the restaurant. Win-win!
    • Don’t be afraid to use this tactic for business-to-consumer relationships as well! Give your audience an incentive to tag your brand, like giving them a S/O by reposting and tagging them back. Let them know you appreciate the love! does an amazing job at letting their Instagram audience feel the love.
  • Instagram influencers = your inside link to the consumers
    • Want endorsements for your brand but don’t have the cash to snag celebrities? No worries, that’s what influencers are here for. Influencers are people with a large, interactive follower base whose opinions are trusted by their audience. Let me make this as clear as possible; You absolutely need these people to grow your brand. How to get them? Reach out and even offer them compensation by sending samples of your products for them to try. You want these influencers to post about your product because it increases your brand’s growth. People want to hear about your brand from people they trust, and influencers are the bridge you need to reach that audience.

There are so many new tools (like the new Instagram stories and live video options) that are sending Instagram through the roof of potential in the marketing world. Your brand could easily benefit from this social network by investing in really communicating with your audience and putting out fun, thoughtful, and visually pleasing content.

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Parker, S. (2016). Retrieved from

Published by

UNT Eagle Strategies

Class members of the social media class in the Mayborn School of Journalism