Social Media Marketing Mistakes

By: Shanie Glasgow

With social media continuing to grow, businesses must be careful about marketing themselves on social media platforms. There are many things to be aware of, and I’m going to name a few of them down below!

1. PLAN! Never jump into social media marketing without a plan!

Your plan should help build on your presence. All plans would need time investment, strategy and goals, and interaction. You can’t expect yourself to have a high engagement on your social media without planning.

2. Remember to have only ONE PROFILE on social sites.

Many companies have multiple profiles on sites like Facebook and Twitter. This is misleading to the audience you are trying to attract.

3. Don’t use irrelevant and excessive hashtags.

Too many hashtags is ANNOYING. You want to only hashtag if it is relevant to what you are trying to convey in your post.


So many people forget to proofread their content. Sloppy grammar and spelling can hurt both your online presence and credibility.


Social media is all about conversation. Conversations are a two-way thing. If you are not listening to others and what they are asking/recommending, then you are wasting your time on trying to better your business/product.

6. Care about connections, not making a sale.

Social media marketing is about making connections first. Sales come as a result of the connections. People do not want to be overwhelmed with sales pitches and updates on products. They must connect with you first, trust you, and then after that sales will come naturally.


There are many other mistakes that can be made when marketing yourself over social media. These are just a few that I think are important. Hopefully by remembering to follow these tips you will be able to avoid some of the common mistakes made!


“Top 10 Social Media Marketing Mistakes That You Shouldn’t Make.” DreamGrow. N.p., 01 Dec. 2016. Web. 18 Apr. 2017.

“8 Social Media Marketing Mistakes to Avoid (Infographic).” Digital Marketing Philippines. N.p., 13 May 2015. Web. 18 Apr. 2017.

Barbera, Vinny La. “5 Common Social Marketing Mistakes.” Business Marketing Blog. N.p., 28 Oct. 2009. Web. 18 Apr. 2017.

Published by

UNT Eagle Strategies

Class members of the social media class in the Mayborn School of Journalism