By Sasha Calamaco / @sashacee_
Let’s throw a ton of that same product on your social media AKA Instagram and Twitter telling you to buy it!
For example, I just started looking around for a new watch, and I often visit the Apple store a ton. So why wouldn’t this pop up on my every scroll through Twitter? It is pretty crazy that our phones – these apps pick up our searches, locations, mapping of our lives basically. As much as a lot of us may not want to believe those creepy facts, it’s true!
So I decided to search why and how it benefits Amazon in this case. Here is what I found, How Amazon Uses Twitter to Drive Website Traffic.
“Amazon use a very unique approach to customer acquisition on Twitter which:
Keeps their followers engaged.
Uses a wide variety of content.
Creates customer-acquiring contests.
Uses multiple accounts.
Participates in trends.”
– Kiss Metrics Blog