Instagram: The Copycat of Social Media
Image from Mashable

by Robert Jones Jr. | @rjmajorjr

Social media is an intense battle for apps trying to gain more followers. The Big Four, consisting of Facebook, Twitter, LinkedIn and Pinterest are here to stay, but need to evolve in order to keep followers interested.

Instagram is following a quote that has been around for years and years: “If you can’t beat ’em, join ’em.”

Recently, Instagram has come out with Collections, allowing users to bookmark pictures and videos that they have saved. This is an obvious mirror of Pinterest, who allows their users to pin posts and put them in categories. Instagram’s feature however consists of only private collections, but Pinterest’s are both public and private. It would not be surprising if the Facebook-owned company rolls out a public collection feature in the near future.

This new Collection feature is the next step upon what Instagram introduced in 2016: Stories. This is a copycat of Snapchat, and it has proven to be successful too. According to Instagram, over 200 million users post a story daily. In April 2017, Instagram has went further and have added Geostickers, similar to Snapchat’s own geotagging feature.

It is said that imitation is the best form of flattery, and Instagram has been doing a lot of imitation lately. Where does Instagram go from here? The app is definitely a mobile titan, and it is still growing. Positioning itself against Snapchat and Pinterest, the app has been able to copy both of them and finding a way to attract users to themselves.

It will be interesting to see how Snapchat and Pinterest fight back against the moves that Instagram has made. Updates are becoming more crucial for these social media apps to attract those who are not within their basic user base. This could also be the start of social media apps copying each other. It seems that imitation is a lucrative move to make right now, but time will tell if it would be the right move.



Rao, L. (2017, April 17). Instagram Debuts a New Pinterest-Like Feature. Retrieved April 23, 2017, from

Bennett, B. (2016, August 2). Instagram adds Snapchat-style stories feature. Retrieved April 23, 2017, from

Instagram Blog. New Stickers and More: Fun Ways to Be Creative in Stories and Direct. Retrieved April 23, 2017, from

Fama, A. (2017, April 20). The New Instagram Offline Update Makes Using The App In These 10 Places Possible. Retrieved April 23, 2017, from

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UNT Eagle Strategies

Class members of the social media class in the Mayborn School of Journalism