Twitter Bots Are Not Your Friends

By Parker Cantu

Whether you be a celebrity, content creator, or any sort of social media influencer, Twitter will always work best for you when you’re interacting with your followers. Interactions net you genuine retweets that extend your reach as well as making your Twitter account fun to follow. Some people turn to automation to give new followers an empty thank you or, even worse, a cringe filled “invitation” to view their new website, blog post, or sale.


If you do this: stop it.

If you’re thinking about doing it: don’t freakin’ do it.

Recently, I followed an account that I will not name because I’m just not that into public shaming. But I will say that it is a large account with 220k followers with an estimated 72% of those followers being legitimate and active accounts. For those curious, I got that number from using this website.

After following this account, I was promptly greeted by an automated message asking me to sign up for their new program that they thought I would benefit from. Maybe it’s just my inner skeptic but I find it hard to believe that an automated message has any insight as to what I might find helpful or not.

I don’t know how long they’ve been using these automated messages but it put enough of a sour taste in my mouth that I unfollowed instantly. Why, you might ask, would that bother me?

The answer is because I want real interactions on Twitter. It’s not that hard, you can’t even go over 140 characters in a tweet. I don’t want your terrible one liners flooding my messages. Twitter is for talking to people and sharing ideas. If you’re going to advertise, do it organically through fun or interesting posts.

If you want to put the least amount of effort as possible into, you’re probably better off buying crappy ad space on some low traffic site. At least then people will expect your ads to be there.



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UNT Eagle Strategies

Class members of the social media class in the Mayborn School of Journalism