Creating a Good Social Media Plan

By: Chelsi Wade


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Creating a social media strategy is essential when building up your brand on social media. A social media strategy is a summary of everything that your brand plans to do and achieve via social media (How to Create a Social Media Marketing Plan in 6 Steps).

Step 1: Start by creating reasonable objectives and goals.

You need to establish clear objectives based on your goals (How to Build a Social-Media Strategy That Works). A great way to set goals is by using the S.M.A.R.T. framework.

S.M.A.R.T. stands for Specific, Measurable, Attainable, Relevant, and Time-bound (How to Create a Social Media Marketing Plan in 6 Steps). If you are having trouble on where to start when setting goals, make sure to set a minimum of three goals to start out and go from there.

Step 2: Find out who is connecting with your social media platforms, what other social media platforms they use, and how you compare to your competition.

Hootsuite calls this a “Social Media Audit”.  You should conduct a social media audit for each of your social media accounts. The purpose of a social media audit is to see every social media account associated with your business, who is responsible for running them/controlling them, and their purpose (How to Create a Social Media Marketing Plan in 6 Steps). Additionally, a mission statement should be created for each of your social media platforms. Each social media mission statement should be specific to each social media platform.

Step 3: This is an important step because in this step you need to improve your existing social media accounts and create accounts on the social media platforms that you don’t have but need to focus on.

Step 4: Lastly, you need to build a content plan.

A content plan is very important because it outlines what content is to be released, when, and on what social media account. Your content plan must be ongoing and must answer the following questions: “What types of content you intend to post and promote on social media”, How often you will post content”, “Target audience for each type of content”, “Who will create the content” and “How you will promote the content” (How to Create a Social Media Marketing Plan in 6 Steps).



Published by

UNT Eagle Strategies

Class members of the social media class in the Mayborn School of Journalism