A New Way to Buy a Car

Credit: http://bit.ly/2qrEplS 

By: Nina Moreno

Imagine walking into a store and dropping a coin to dispense your vehicle.

It’s 2017 and there’s a new way to car buying. Carvana, is a car vending machine, that’s changing the game.

Founded in Phoenix, Arizona in 2013, Ryan Keeton, co-founder of Carvana, says that they’re trying to “make car buying fun” by reducing the pressure of car salesmen.

By eliminating the salesmen, customers are able to browse online, file paperwork, purchase their vehicle, and pick-up their car, at the nearest vending machine.

But how effective will this new car store be? How has technology revolutionized a car industry that’s been around for decades?

For me, I think it’s the increase in online shopping.

Customers don’t have the time to walk into a store and look around anymore. Although customer service has always been the key, customers are tired of hearing sale tactics that try and lure them into purchasing something they aren’t too, sure of.

So the key here, is ONLINE SHOPPING. Customers are using the internet to escape lines and highways. Plus, spending over $50 for free shipping, sounds way more appealing than fighting for a fitting room in a busy department store.

By browsing online and customers being able to send paperwork with the click of a button, car buying is as easy as buying an outfit. Now, no one has to tell you what you can and cannot buy.

But will this online procedure work for a car business?

Carvana offers a 7-day guarantee and several car faxes on their used cars. If customers aren’t satisfied with their purchase, they’re able to send it back.

The evolution of car buying is incredible. No hourly competition or commission to worry about anymore. The company is expanding.

Carvana in Frisco is the 5th location in Texas to be built.

For the most part, sales have been going good. More than 38 million was sold last year. The company plans to be in every city.

Published by

UNT Eagle Strategies

Class members of the social media class in the Mayborn School of Journalism