By Damian Jones
Over the course of this semester, I’ve learned so much about the different platforms and ways to measure success. From platforms such as Facebook, Instagram, Pinterest and Twitter I’ve found that the most interesting and engaging to me is Twitter. I’ve enjoyed the tweet chats and interaction with like-minded people at my fingertips. Mashable talks about 9 lessons from the successful brands on twitter.
- JetBlue: Don’t be afraid to say “I’m sorry.” Showcase the people and personalities behind your brand.
- Starbucks: Bring your brand’s personality to life with multimedia. Have fun with your followers.
- Vevo: Authentically engage with celebrities. With much larger followings than most brands, celebrities can easily influence your brand and follower count on Twitter.
- Charlotte Russe: Everyone loves a good deal. Use contests and offers to drive excitement about your brand.
- Bergdorf Goodman: Twitter’s not about you, it’s about your audience. Figure out what your audience wants to hear about and tweet it.
- Taco Bell: Don’t take yourself too seriously on Twitter. Accelerate the positive comments and embrace the negative ones.
- Delta: If your customers use your product or service outside of business hours, figure out a way to be responsive on Twitter whenever they need help.
- Dunkin’ Donuts: Not every brand can be quite as much fun on Twitter as Dunkin’ Donuts, but we can all learn to lighten up a little, ask questions and give away free stuff.
- Cisco Systems: Find Twitter chats to join by using hashtags. Consider starting and hosting your own Twitter chats on a regular basis.
These lessons from some of the best brands in the business help give insight on engagement and interaction with your support base. Somehow I must find a way to engage 24/7 at any and all times of the day to engage my audience and keep the conversation going. Twitter is an amazing platform to keep up the conversation of why your brand should be the most successful.