Bootleg Coachella Gone Wrong

Bootleg Coachella Gone Wrong

By Kaleen Washington

Viacom TCA Presentation
. (Photo by Jason Kempin/Getty Images for Viacom)

Over the years Coachella has taken the festival world by storm. Each year, young people save up hundreds of dollars to buy tickets and celebrities step out for two fun filled weekends of pure hipster bliss. Over the years, other copycat festivals have also started to pop up. But FYRE Festival will probably go down in history as the worst, no pun intended

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(Photo by @FyreFestival)

Ja Rule decided he could do it just as good, if not even better than Coachella. WRONG. But  he does get credit for making it seem like it was going to be one of the best festivals yet.  Ja Rule actually used social media, like any smart person would, to promote the Fyre Festival.

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(Photo by @FyreFestival)

People spent anywhere from $1k to $125k on tickets and accommodations. However, they received nothing but a headache. On the Fyre Festival Instagram which had over 52k followers, you can find cool pictures displaying awesome festival vibes which was exactly the opposite of what the people received. Instead, they found themselves stranded on a beach with little to no food, in tents which was far from the yatch accommodations which were promised.

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(Photo by @WNFIV)

Once things began to go downhill for the festival-goers tweets and Instagram pictures began to pop up across social media notifying the world about the con artist ploy of a bootleg Coachella festival which had taken place, which instantly tarnished Ja Rule’s name and credibility. Shortly after, the Fyre Festival team sent out a public statement on their pages and website apologizing for the extreme inconvenience.

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(Photo Screenshot of

This complete disaster of an event resulted in Ja Rule becoming a viral meme. This once again shows how social media can be great and also detrimental to a business or brand. Social media ultimately promoted the Fyre Festival but then ended up killing Ja Rules credibility. Live by the gun die by the gun.Screen Shot 2017-04-30 at 11.02.50 PM.pngScreen Shot 2017-04-30 at 11.03.50 PM.png

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UNT Eagle Strategies

Class members of the social media class in the Mayborn School of Journalism