Personal Branding & Social Media: It’s Pretty Important, You Guys

By Alexis Long

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Let’s not beat around the bush here: Social media can make a huge difference in the way people see others and your personal branding can either hurt or help you. During Hootsuite’s #Hootchat on Twitter last week, users (including myself) chatted with each other about the topic and it made me question if people my age, or even older adults (“adult-ier” adults as I like to call them), are really building a great “brand” for themselves. You’re basically marketing yourself.

“Branding? Marketing? Like… products?”

Look, I know you aren’t a “product”. You’re a living, breathing person. What I mean is that it’s important to figure out what your assets are and what you want to be known for.

“What I want to be known for? I don’t even know what I want for dinner.”

Uh… moving on.

Dorothy Tannahill-Moran of WorkItDaily says, “If you are the “go-to” person for graphical design, then your personal brand is all about graphical design, even if that is not your job.”

So how does social media play into this? As stated above, it’s something that makes a difference in the way people see you. Let’s look at my Facebook profile.

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Looking at my profile, it’s probably pretty obvious what I post: Gaming stuff. Looking for sports stuff? I have bad news for you. It’s not there. Almost everything I post on my profile is relevant to my career goals in one way or another.

“Did you just want to show off your recent profile picture?”

Pfft… no.

*cough* I look nice in blue though. *cough*

But seriously, what you post on social media really does affect your personal branding. Have your LinkedIn and Twitter account linked on your profile, be clear about the image you intend to project and make sure your “brand message” is consistent across all your platforms.

Personal branding is kind.

Personal branding is smart.

Personal branding is important.



Llopis, G. (2013, April 8). Personal Branding is a Leadership Requirement, Not a Self-Promotion Campaign. Retrieved April 29, 2017, from

Tannahill-Moran, D. (2016, September 23). Three Examples of Great Personal Branding. Retrieved April 29, 2017, from

Published by

UNT Eagle Strategies

Class members of the social media class in the Mayborn School of Journalism