Snapchat Captures Mt. Everest

By Maia Wilson

@maiawils

Two skiiers take social media to new heights by taking their followers on  journey to conquer Mountain Everest for the seventh time. They should currently be on their way there as the article referenced said it would take place mid-April to the end of May (Digital Trends).  Everest No Filter is what they are calling their adventure on social media and can be followed on their Facebook, Instagram, Snapchat, and Strava accounts.

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What has prepared them for the day (besides their training) is the high tech they are using as well as wearing. See the two skiers, Adrian Ballinger and Cory Richards are using new clothing and great gear. This tech allows their coaches to see what fitness level the climbers are at at all times and what their heart level is. The coaches can use this tech to compare how well the climbers are doing now from their last time. Also for Ballinger and Richards, they can react to their to their levels on the climb and alter accordingly. The climbers use Garmin Fenix 5 watches to monitor these levels and get the real-time feedback. Eddie Bauer teamed up with them to provide outfits for hiking that increase warmth, but decrease weight and bulk.

Last year the climbers were famous for snapchatting their travel, this time on top of the social media they are using high tech to increase their chances of reaching the top of Mt. Everest. The climbers go the idea to do so when they Adrian Ballinger was skiing in France with his girlfriend. They admired how skiiers would get so many great videos and photos after their trips and they wanted to do the same for their climbs (USA Today). We wish the climbers the best!

References

Erwin, K. (2017, April 14). To conquer Everest an insane 7th time, this climber is going high tech. Retrieved May 01, 2017, from http://www.digitaltrends.com/outdoors/cory-richards-adrian-ballinger-everest-climb-feature/

Jervis, R. (2017, March 12). The Mount Everest-climbing Snapchatters are going back. Retrieved May 01, 2017, from https://www.usatoday.com/story/tech/news/2017/03/10/mount-everest-climbers-snapchat-sxsw/99021184/

Published by

UNT Eagle Strategies

Class members of the social media class in the Mayborn School of Journalism