Geofilters Are Taking Over..


Photo Credit: Snapchat

By: Kenya Mavhera

Geofilters are special overlays that communicate the where and when of your snap photo allowing your followers to see you latest adventures! Created by snapchat, geofilters are the new fascinating way to pin point your exact location in a fun and easy way! The first thing many people do is swipe left after they’ve captured their perfect snap worthy photo, swiping left on snapchat allows you to see which geofilters are available in that certain area. Our generation is very involved with social media, posting our whereabouts for all of our followers to see has become a normal thing and geofilters make it that much easier. Facebook and Instagram have also started the stories feature that allows you to pin your location to your photo much like the snapchat geofilters.

What makes snapchat’s geofilters so unique and unlike any other social media network is the original and amazing designs that snapchat creates. Many of the geofilters are drawn out by local and professional artists. Anyone can submit a geofilter through the snapchat website, it’s actually fairly simple. Whether you’re heading to a new city for the first time or attending a wedding geofilters are a must! These filters are the next big thing and there’s a high demand for them all throughout the social media web. Businesses and restaurants have begun advertising their brand through geofilters. There are two types of geofilters that snapchat offers, one is the “community filter” and the other is the “on-demand filter.”  The community filter is the most common geofilter that we see, artists and designers are encouraged to create and submit these for their city, university, a local landmark, or another public location. On-demand filters are used more for professional settings, businesses and other individuals alike can purchase on-demand geofilters for their event, business, or a specific location.

Photo Credit: MARK

Before we know it every where we go will have a filter to document our every move. Geofilters have definitely created a buzz in the social media world, it’s pretty exciting to see what filters are available at that new city or place that you’ve just arrived to! Next time you’re out and about make sure you snap a quick pic and swipe left to discover the world of geofilters.


“Geofilters • Snapchat.” Snapchat. N.p., n.d. Web. 01 May 2017.

Published by

UNT Eagle Strategies

Class members of the social media class in the Mayborn School of Journalism