Wrap up

What I learned in Strategic Social Media.


Throughout this semester I have learned a lot valuable information in this course. Strategic Social Media has given me many useful skills that I can apply not only in my everyday life but in my future career. In this blog I will discuss many of the things I have learned throughout the semester.

In class we covered LinkedIn. LinkedIn is a networking tool for the professional world. During class I learned how to best  utilize LinkedIn to my advantage. I now know the proper protocol and manner in which to conduct my LinkedIn account. This is a valuable skill that will propel my marketability for future job openings.

During Strategic Social Media we had to participate in four Tweetchats. Tweetchats are an easy way to communicate and participate in dialogues with peers and authority figures about common topics. Tweetchats can be especially useful to communicate about different business trips and strategies.

Analytics are an extremely valuable tool. During this course we learned how to best utilize them to successfully conduct business. I also learned the dos and dont’s  of conducting analytics. This will help me immensely in my future career

I also learned important tools to present myself well during interviews. I learned the type of skills needed to not only to get a job but to succeed in one. This is perhaps one of the most valuable skills learned in Strategic Social Media.

Lastly, in this course I learned how to create and generate content in a manner that best markets a business. I learned how to create and execute a plan to successfully market a business on social media.

Social media has become such an important factor in the success of brands and companies. Strategic Social Media has given me the skills and tools I need to tackle to modern day workforce with confidence.

-Lauren Abraham

Social Media and the Election Results

How social media impacted the results of the presidential election. 


Social media clearly effected this entire election and the aftermath was no different. Social media impacted the way many people perceived the campaign results. The public was able to see just what their friends, favorite celebrities and the entire world thought about the results. This can be both good and bad, but regardless it changes the way a president-elect is received.

Many people took to social media to voice their concerns with the election results. This allowed a unique level of transparency to this election. People were able to really hear what their peers thought and believed. Additionally social media gave the public an outlet to voice their opinions.

Many people look up to celebrities and are interested in their opinion. Celebrities were more vocal than ever during this election. They were constantly updating their followers to their opinions during the election. Celebrities also endorsed certain candidates and portrayed that on social media. Many of them posted about voting. They took to social media immediately as the results came in.

Another element of social media is the ability to make the world feel smaller and bring the world together globally. Other countries expressed their concerns and opinions about this election through social media. Americans everywhere were exposed to the whole world’s opinions on the election results.

These elements of social media alter perceptions and change the way people handle election results. People can now know more about their peers political views which can change their relationships. People can also engage in”debates” via social media. Social media has become an outlet for politics. Social media has effected the way the world communicates, learns and understands politics. Social media has become a public forum for opinions, views, comments, satire and more outlets concerning politics.

-Lauren Abraham


The Presidential Campaign via Social Media

“We live in the age of social media. Indeed, many of us likely saw something about the Republican and Democratic conventions on Facebook, Twitter or even Instagram over the last few weeks.”

This current presidential campaign has been bombarded by social media storms. Comments were made by reporters, comedians bystanders, and even the candidates themselves. This election has been heavily influenced by social media. The actual issues in this election seem to have tainted and heavily affected by social media “wars”. Social media is once of the  biggest factors in the elections of today. It can sway opinions and heavily impact the outcome of elections.

“Candidates have discovered the quickest way to make news is to put out a statement or comment in a social media post and avoid paying for ad space”

This quote explains one way in which social media has impacted this election. Candidates can constantly have a voice and reach millions with a simple click of a button. They can comment or reply to people in an instant. This has the power to distract people from the serious issues. Candidates can defect or shadow issues based on how they strategize their social media presence. Candidates can manipulate voter opinions easily because of social media.

The importance of social media in elections has been studied extensively. One study published in 2012 found that Facebook feeds have a significant impact on voting patterns.

Many voters are uneducated about the real issues in a election and get their information from social media. This creates many uneducated and ill-informed voters; who are unprepared to make a decision on election day.

Social media can greatly impact voter’s decisions and ideas about candidates. Social media has become one of the most important factors in predicting and testing the voter’s opinions. It is such an interesting modern twist on today’s election.

Meme: Humor vs. Distraction



The ever-popular Instagram account “@F*ckJerry” currently has over 10.2 million followers and there doesn’t seem to be an end in sight. Our generation’s love of memes has taken social media by storm, by allowing a man like Elliot Tebele to make his living, and a good one at that, off of posting hilarious and surprisingly relatable images. Immediately following the recent Presidential debate, Tebele posted an image of the fly that landed on Clinton’s face with “I’m voting for the fly” above the image. As of October 14, the post has accumulated over 350,000 likes and 22,000 comments. Just by those figures alone it is clear that people have developed a liking to this type of humor. It seems to me that people are drawn to comedy in times of potential peril. The prospect of saying the words “President Donald Trump” in the near future has sent a shockwave through our generation and in order to cope with this it seems that many have turned to humor. Another example stemming from that night is the man who asked a pertinent question in regards to our country’s stance on energy reform. His name is Kenneth Bone and he has conducted several interviews since, and went from having only 7 Twitter followers to over 244,000. Now one may assume that his question must’ve been a political game-changer or incited a mass outrage over the candidates’ responses, but that is not the case. He reached this overnight social media fame by just his appearance alone, describing himself as “that huggable, likeable guy in the middle of a really nasty and divisive debate”. You can find him trending on Twitter or at the butt of jokes on popular Instagram accounts like @F*ckJerry. Overall, I’ve gathered that citizens, particularly those in the younger generation, tend to satirize serious and pertinent issues. I am not taking a stance on whether or not this is a toxic behavior, but I do believe that we should place the important issues at the forefront of our minds, rather than the comedic aspects.

-Lauren Abraham

“Trolls” react to the Robbing of Kim Kardashian West

Everyone has his or her opinion about Kim Kardashian West. The thirty five year old mogul can be quite controversial. However her “haters” had nasty and unbelievable reactions to her recent tragedy.



Two French police imposters entered Kim’s room and proceeded to rob her at gunpoint. The robbers bound her feet and hands. They also gagged her and locked her in the bathroom. The robbers then stole around ten million dollars worth of jewelry from Kim.

As if that near death experience wasn’t bad enough, many Internet users have been making awful remarks online. Commenters called her a “cheap h**, said she should have been raped and murdered, said that this crime and her life did not matter and more.

Here is the issue; Kim Kardashian West is a person. She is a daughter, sister, mother and wife. She is more than a celebrity. She had a tragic experience and the anonymity of the Internet makes people think it is ok to belittle her. No matter what you think about her it is never ok to respond to a crime like that.

Furthermore, comments like these perpetuate bullying and sexism. Women are still fighting the uphill battle against rape and other sexual crimes. Commenters saying that Kim should have been raped and murdered are setting back the progress women have made. Calling her names and insinuating that her actions make this crime ok solidifies the idea that women have to fight to receive justice. Comments like these have pushed many people to end their life. It is the reason that many families will never be the same again. This is about more than just Kim Kardashian West. This is about the Internet being used as a weapon.

The Internet can be a beautiful thing. It can bring together nations, however it is incidents like these that take away that beauty. Bad behavior on the Internet can lead to negative consequences in real life.

-Lauren Abraham

Social Media and Increasing Social anxiety

How social media can negatively impact social identity and create a hostile environment for the modern person.


Source: We Heart it

When a user posts on social media they have many different intentions. Some users post to keep track of memories. Other users post to brag. There many different reasons to post and many negative results of those posts.

The fear of missing out or “fomo” has become a serious phenomenon. Users are constantly being reminded that other people are going out and being social. Even if one chooses to stay at home, they can often feel guilty for doing so. The constant stream of images and videos perpetuates the idea that one should live a certain kind of life.

Many users are ignoring other responsibilities to adhere to this “Instagram lifestyle”. They think that to be “cool or to fit in they need to be living a social media worthy lifestyle. So many users compromise other things in the name of being social.

Other users put themselves in bad positions trying to live up to these ideals. They post themselves doing unsavory things. These posts could possible haunt them for their whole life.

Many users also use social media to be part of a pack mentality. This mentality allows them to bully and humiliate others in order to fit in.  The results of these types of posts can be tragic.

The issue goes deeper because social media often distorts the truth. Many people who seem the happiest and most social on social media are in fact the saddest and loneliest. They often find it hard to keep up with the persona they created. The users who try to attain this lifestyle are attempting to live up to something that even the source of the materials finds hard to adhere to.

Negative social issues and Social media have been linked many times. Social media glorifies a certain lifestyle that may not be attainable for everyone. Social media can be damaging it is a constant reminder of what you are missing.

-Lauren Abraham

Social Media and the Female Body

First published: LivingwithLauren 9/6/16

The story of how social media negatively impacts the female self-esteem. 


  Image Source: We Heart It.

Self-consciousness has been around forever, but social media has taken it to the next level. Lets forget about the fear of missing out and the keeping up with the Jones’ consequences of social media and focus on women themselves. At every turn women are bombarded with images of edited “perfection”. It used to be just celebrities that gave women unrealistic ideals but with the modernization of social media these ideas of the perfect female are always present. Women can now copy their favorite celebrities’ makeup looks, workouts, diets or hairstyles easier then ever. There are tutorials for everything. The seemingly average woman has the potential to look like a celebrity. The problem is that some average women do not have the time or money to achieve this perfection. It takes a lot of money to keep up with regime necessary to look like a star. This creates a conflict between average women. Now not only are celebrities exemplifying these perfect ideals but one’s peers are as well. However, even though this issue of regime upkeep exists there is a deeper issue.

The average women can now Photoshop with ease. One can achieve anything from bigger eyes to a thinner frame with the simple tap on the screen. This distorts one’s perception of self-perfection. What once was losing ten pounds has shifted into hopes of serious augmentations. This creates an issue because women are now not only compared to others but to the overly edited versions of themselves. Many women are constantly snap chatting, instagramming and more. This constant stream of edited pictures causes a major self-esteem crisis. Women are analyzing their face and body more because they are documenting them more. They receive positive feedback on these posts and this perpetuates the idea that they need to look like those distorted images to be loved.

The social media revolution has many advantages and there is nothing inherently wrong with posting and editing images. The issue arises when one forgets or idealizes the difference between reality and Photoshop. When people get carried away with all the editing, filters and post they can often be let down but what they actually see in the mirror.

Note: This issue is not isolated to a woman that is just the focus of this post.

By: Lauren Alexis Abraham